Dan and Alison from FIAT North America break down the intricacies of the FIAT 500 Abarth - including the all-new 1.4-liter MultiAir® turbo engine - that make it a phenomenal performer on and off the track.
FIAT 500 Abarth -- The Legend of Karl Abarth
The new FIAT 500 keeps alive the Scorpion spirit of Karl Abarth. Born in
Austria in 1908, Abarth injected his fiery winning philosophy into every
car he touched. His customized modifications forever changed automobile
performance after FIAT introduced the 500 in 1959. He turned the youthful,
sporty car into the "small but wicked" champion -- of the race track and
for the people. Today, the FIAT 500 Abarth runs on Karl's legacy and
The legend lives on.
FIAT 500K Celebration | Meet Donna
Meet Donna. She came into FIAT of Austin to take a test drive. She didn't
know it, but she was in for a HUGE surprise. In May 2012, we gave away 10
new FIAT 500s to celebrate hitting 500,000 fans on our FIAT USA Facebook
page . If you missed out, head on over and keep your eyes out for the next
FIAT 500 Abarth - Heritage and Honor
In this video, Head of Advertising and Communications for FIAT North
America Casey Hurbis gives insight into how the new FIAT 500 Abarth pays
homage to its namesake, Karl Abarth. Casey also chats about social media,
comments on the seductive new FIAT 500 Abarth commercial, and even talks
FIAT 1.4L MultiAir Review
The FIAT 500 is powered by a 1.4 liter engine featuring the award winning
MultiAir technology. Watch Joe Grace and Mike Vincent describe the inner
workings of the 1.4 MultiAir.
FIAT 500 Abarth - Walkaround
Experience the features of the new FIAT 500 Abarth with FIAT North America
Head of Product Marketing Matt Davis at the 2012 North American
International Auto Show in Detroit, MI.
The Cockpit | FIAT 500 Abarth
Performance-designed cockpit includes a thick leather Abarth-designed
steering wheel with hands-free controls, bolstered seats, large concentric
instrument cluster with 160-mph speedometer, tachometer and trip computer
500K Celebration | FIAT USA Fan Giveaway
When FIAT USA hit 500,000 fans on Facebook, we decided to celebrate in a
big way! In May 2012, we gave away 10 new FIAT 500s to some very lucky
fans on the FIAT USA Facebook page. If you missed out on all of the fun,
head on over and keep your eyes out for the next big thing.
FIAT USA: SEMA Design Challenge -- Third Place: Adina Anthony
Fans of FIAT recently had the opportunity to submit designs for a chance to
have their work featured as vehicle wraps for display at the SEMA Auto Show
in Las Vegas.
This time lapse video shows the process of turning third place prize winner
Adina Anthony's design into a reality.
FIAT 500 Abarth - "Happy Place"
No matter what life throws at you, sometimes all you need to do is get
behind the wheel of the FIAT 500 Abarth. See the FIAT 500 Abarth during
Anger Management on FX.