Dan and Alison from FIAT North America break down the intricacies of the FIAT 500 Abarth - including the all-new 1.4-liter MultiAir® turbo engine - that make it a phenomenal performer on and off the track.
FIAT 500 Abarth -- The Legend of Karl Abarth
The new FIAT 500 keeps alive the Scorpion spirit of Karl Abarth. Born in Austria in 1908, Abarth injected his fiery winning philosophy into every car he touched. His customized modifications forever changed automobile performance after FIAT introduced the 500 in 1959. He turned the youthful, sporty car into the "small but wicked" champion -- of the race track and for the people. Today, the FIAT 500 Abarth runs on Karl's legacy and passion.
The legend lives on.
FIAT 500 Abarth - Heritage and Honor
In this video, Head of Advertising and Communications for FIAT North America Casey Hurbis gives insight into how the new FIAT 500 Abarth pays homage to its namesake, Karl Abarth. Casey also chats about social media, comments on the seductive new FIAT 500 Abarth commercial, and even talks price.
FIAT 500K Celebration | Meet Donna
Meet Donna. She came into FIAT of Austin to take a test drive. She didn't know it, but she was in for a HUGE surprise. In May 2012, we gave away 10 new FIAT 500s to celebrate hitting 500,000 fans on our FIAT USA Facebook page . If you missed out, head on over and keep your eyes out for the next big thing.
Scorpion Tales - Karl Abarth
Go faster than yesterday. http://bit.ly/abarth2
He was born under the sign of the scorpion. From day one he had slight, cunning, and most of all -- speed.
Karl Abarth raced with the pedal to the metal every day, with the goal to go faster fueling his spirit, and that spirit lives on...
FIAT 500 Abarth - Walkaround
Experience the features of the new FIAT 500 Abarth with FIAT North America Head of Product Marketing Matt Davis at the 2012 North American International Auto Show in Detroit, MI.
FIAT 500 Abarth - "Happy Place"
No matter what life throws at you, sometimes all you need to do is get behind the wheel of the FIAT 500 Abarth. See the FIAT 500 Abarth during Anger Management on FX.
FIAT 1.4L MultiAir Review
The FIAT 500 is powered by a 1.4 liter engine featuring the award winning MultiAir technology. Watch Joe Grace and Mike Vincent describe the inner workings of the 1.4 MultiAir.
2012 FIAT 500 -- "Sporty" and "Sexy"
"Sweet," "sporty," "sexy," and "amazing" are just a few of the words that Washington Auto Show attendees used to describe the 2012 FIAT 500 after testing out the vehicle at the FIAT Ride experience.