Designing the new Honda Accord: style, sportiness and a premium feel
The style of the car really appeals to me. It is more distinctive, new and premium. The biggest positive change of the new car vs. the current car is the sportiness and the style of the vehicle. The lines are fantastic.
The new car is an evolution of the current car until you see them side-by-side and you actually see that the new one is far more muscular. It's more distinctive. It's got a greater presence than the outgoing car.
The extra width of the car has really worked very well. I just love the wheel arches - the bit that actually creases over the metal. That looks really nice to me. It feels really premium.
17 inch alloy wheels - for the first time, it's got more of a cockpit feel to it. Half-leather seats.
The fascia, dashboard, I think is genuinely premium. It appeals to me personally.
The instrumentation feels good.
One of the objectives of designing the new car was to bring those levels of refinement and quality that you would normally expect to see in the class above, rather than in the D segment. And I think we've absolutely achieved that within the Accord.
And I think that's particularly seen within the Tourer. It's such a close match to the Tourer concept that we showed last year in Frankfurt, and I guess people didn't expect that we would do that. Bright red with the privacy glass - it just looked outstanding.
Katsumi Horikawa - Large Project Leader, Accord Tourer: "The thing that gives me most satisfaction after developing the model is seeing real customers using the product. If they have a car that is worth more than the money that they paid for it, it gives me great satisfaction. "
Design gives us a huge opportunity to appeal to image-conscious user-choosers who are perhaps a little more status-conscious.
When I talk about sporty styling, I'm not saying that we're actually creating an out-and-out performance car. We're not looking to compete with the BMW M3 or the Audi RS4. What we're looking to do is we're looking to provide what the consumer is demanding which is a car that has an involving drive certainly, but looks sporty and fantastic as well. And that's where we've seen the market moving, and we think with Accord we've absolutely achieved that.
Honda - The Power of Dreams.
The new Honda Accord: comfort, refinement, premium features and technology
The new Accord boasts a more involving drive with improved dynamics, comfort and stability. This video explains all the premium features you'll find in the refined Accord.
Immediately you sit in the car, you feel cossetted, you feel part of the car, there's a cockpit environment. And when you touch every aspect of the car, the materials feel right, the switches feel solid, there's a positive movement. And it's those touchpoints that we believe are absolutely critical to making that driver environment one that the driver believes in, feels comfortable in and has the real confidence.
For me, the driver position is fantastic. Particularly in the GT form, it feels sporty, you sit in the driver's seat, you're hugged by the seat, your steering wheel feels like it's sports-derivative. And then the actual drive is so involving, you feel at one with the car. It does deliver on that experience.
We focussed very much on delivering dynamics that are best-in-class. So we've measured it against the BMW 3-series which we believed was up to now, the best, and I think we've delivered against that.
It is a lovely car to drive. I've driven it many times now. It is in my opinion a superior product to its predecessor, and will go towards competing in the premium sector.
Really I think the key is when you drive the car, you're going to feel the difference. I mean the looks are good but the actual road holding - the investment that's been made in the new suspension at the back is going to give it a much more involving drive.
This is a car that not only will deliver comfort and refinement but also the thrill of what Honda stands for - great engines and a great chassis with high levels of technology.
I think for customers that driving experience will be something that they will relish. And that's what part of the Accord refinement is about. A sporty car but one that is also very very enjoyable to drive.
Honda - The Power of Dreams.
The new Honda Accord: creating an alternative premium car
The latest Accord provides a strong challenge to traditional premium manufacturers with sportier styling, greater refinement, high specification and excellent driving dynamics. Find out more about the work and research that went into the new Accord in this video.
A number of years ago at Honda we began to move the brand further into the premium segment. That's partly about product, it's certainly about customer experience - and we believe that actually, the UK consumer's perception of what is premium is changing.
Traditionally, that has been about the value of possession. In the future, we think that it'll actually be about the value of experience.
One of the prime reasons for that is - whether it be watches, cars, furniture or clothing - there's less and less bad product. Therefore what I think the customer is now wanting to have is experience.
The brand stands for sporty, advanced and distinctive. But the way we deliver it is actually to engage the customer.
In the UK, the mass market is declining and the premium market is growing. And therefore it's no surprise that every manufacturer is claiming that they are going to enter into that premium segment. But I think we're different. We have credibility in making that statement. We've demonstrated over the last number of years that we can do that with Civic and we have done it with CR-V.
We've taken the average selling price of the CR-V from just over £18,000 to about £23,000 and in fact our dealers are comfortably selling diesel EX with advanced safety pack CR-Vs at around £28,000 and taking trade-ins from traditional premium brands.
And I think when you sit in the new car and feel the car and drive it, you can see that we have absolutely delivered on that premium aspect.
The customers we're going to attract into this car will be coming from existing premium cars. The M Sport from BMW or the S-line from Audi.
One of the key measures of whether you've really made it in the premium sector or not is residual values. And I think Honda have done a fantastic job in recent years of building and protecting the residual values of this product. With the new Accord we set ourselves very ambitious targets for residual values - we wanted to achieve 42%.
For our key grade which will be the diesel ES GT, we've achieved 43%. And 43% puts us right in the premium sector.
The marketplace is dominated as premium brands by black and silver and grey monotones, and actually Honda is about warmth and it's about colour.
The perception of an Accord is going to be very, very enjoyable and the whole experience of ownership is going to be where we're going to differentiate ourselves from other brands.
We have a great opportunity to actually differentiate ourselves from everyone else in the marketplace by providing a product - sure - that is absolutely up there with the traditional brands, but delivering a customer experience and a consistent customer experience across the country no matter where our consumer touches the Honda brand.
Honda - The Power of Dreams
Explaining the technology in the new Honda Accord - CMBS, ADAS, Lane Keep Assist and more
The Accord features a suite of sector-leading safety technology, some of which is completely new to the D-sector. In this video, we describe some of this technology that's gone into the car and what it does.
"At Honda, we've got a tradition of introducing innovation into our products. It's absolutely the centre of what we do. The ADAS technology clearly is leading within the industry but it's not technology for technology's sake, and it's not technology that takes away the control from the driver.
We designed the Accord so the driver feels part of the car, therefore for us to employ technology that would prevent that in any way just would not make sense."
"CMBS is active safety technology. It's based on a sensor which is on the front of the car and comes into operation if you're travelling too fast in relation to an object or a car in front of you. It won't necessarily prevent an accident or stop the car but it'll mitigate that impact.
It's really E-sector executive technology seen in a D-sector vehicle for the first time and demonstrates the high level of specification available on the new Accord."
"Lane Keep Assist through a camera system in the car actually monitors your position within the lane of the road. It certainly provides you with comfort knowing that if you do just get distracted for that second, it just gives you that little bit of input onto the steering wheel or the audible warning or the visual warning that just kind of prompts you to get back into the zone and get focussed."
"There's also an Adaptive Cruise Control which will help in assisting driver comfort and reducing driver fatigue. But it's not just these technologies - the driving position, the seating and the interior have all been designed to aid driver comfort."
"But actually also technology isn't all for safety - we're introducing on this car climate control that actually knows where the sun is using the GPS system on board, and actually that means that it knows where to put the cooling. So where the sun is on the car it can increase the cooling. So very much a comfort feature that brings another level to climate control.
"The item that the customer will appreciate most is probably the quality feeling around the driver, starting with the high quality audio system. This feature allows the customer to connect a mobile music player such as an iPod over a USB connection. These are small things but ones that the customer will appreciate the most."
"Beauty is in the eyes of the beholder. There will be a thousand things that a thousand different customers will like about the car in reality. But making some of the real high technology accessible in the D sector will certainly bring in a new customer who is maybe even enthralled by high technology and I think that will be a winner".
"The Accord will be one of the most advanced cars in its sector."
Honda - The Power of Dreams.
The Honda Accord Sport GT: sharp handling with performance car style
Honda is always interested in driver feedback, so when company car drivers asked for an Accord saloon with both advanced technology and sporting looks, the product planners listened. They created the Sport GT: an Accord that gives sharp, nimble handling with performance car styling and high-grade equipment.
TOV: 2013 Honda Accord Interior Spy Shots!!
*All credit goes to responsible photographers and websites such as the ones in the images and the following: Temple of Vetec, Acura Connected, Automotive Authority. I own nothing.*
2013 HONDA ACCORD INTERIOR SHOTS HERE!!
2013 Honda Accord Spotted, 2014 Acura RLX Spotted, 2013/2014 Acura MDX Spy Shots.
2013 Honda Accord Sedan
2013 Honda Accord Coupe
2013 Honda Accord Sedan Plug-in Hybrid
2013/2014 Acura MDX SUV
2014 Acura RLX
Accord Coupe and Sedan:
3.5L Direct Injected VTEC V6 ~J35D -FWD 6-7speed Auto like CVT or 6Manual
2.4L Direct Injected i-VTEC I4 ~K24D. -FWD 6-7speed Auto like CVT or 6Manual
Accord Plug-in Hybrid Sedan:
3.5L IMA, VCM, Direct Injected i-VTEC V6 ~J35HD -FWD CVT only?
3.5L IMA, VCM, Direct Injected VTEC V6 ~J35HD
Hybrid Electric SH-AWD (Super Handling - All Wheel Drive) or..
FWD- Electric AWS (All-Wheel-Steering)
3.5L VCM, Direct Injected VTEC V6 ~J35HD
Hybrid Electric SH-AWD (Super Handling - All Wheel Drive) only.
Autos & Vehicles
2014 Acura RLX Spotted 2013 Honda Accord Coupe 2013/2014 Acura MDX SUV 2014 Acura RLX Concepts Coupes Sedans Honda Acura Temple of Vetec Acura Connected Automotive Authority cars Automobile (Industry)
Standard YouTube License
2013 Honda Accord Revealed! 【Officially Released!】
2013 Honda Accord ON SALE NOW!
According to Honda, the base engine will be a 2.4-liter inline-four with more than 181 hp and 177 lb-ft of torque. There will be a slight horsepower increase but considerably more torque, with at least 10 percent better fuel economy. The CVT models will be available too.
Also, there will be V6 models with re-engineered 3.5-liter engine and paired it with a new six-speed automatic transmission or an available six-speed manual gearbox. 2013 Accord will also be offering a two-motor plug-in hybrid system.
Both sedan and coupe will have increased passenger and cargo space, while Honda and the Accord continue to lead in fuel economy, safety, and fun-to-drive performance.
Thank you for watching this video. Leave me a comment below if you like this design or not. I would love to read them and I will definitely reply them all. :) Thanks for your support.
★☆★☆【☟More Videos below☟】☆★☆★
This video is from 2012 North American International Auto Show at Detroit, MI. How do you think about the new design? Leave me a comment below! I would love to hear from you!!
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【More new/concept cars from Auto Show 2012】:
2013 Acura RDX
2012 Honda CR-V
Ken Block - Ford Gymkhana Experience
2013 Ford Shelby Mustang GT500 Dyno Test
2013 Honda Accord
2013 Nissan Pathfinder Concept
Infiniti Etherea Concept
Volkswagen E-Bugster Concept
2012 Bentley Continental GT V8
Chrysler 700c Concept
Maserati Kubang Concept
2013 Mazda CX 5
2013 Dodge Dart
2013 Audi A4
2012 Jeep Grand Cherokee
2013 Scion FR-S
Toyota NS4 Concept
Toyota FCV-R Concept
Toyota Prius C Concept
Toyota Fun-Vii Concept
2012 Lexus LFA Under the Hood
Lexus FL-LC Concept
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Test drive Honda Accord Executive 2009 2,2 i-DTEC
Watch Mizanur & Kaleem drive the Honda Accord 2009. Honda Accord 2009 Executive 2.2 i-DTEC Sport Sedan. The only car to challenge BMW 3-series. And it's much better than Audi A4 and Mercedes C-classe.
The New Honda Accord
Neue Akzente an der Frontpartie verstärken den sportlichen Charakter des Accord http://www.auto-mobil-blog.de/premiere-fur-den-neuen-honda-accord-in-genf/4958/
Honda Accord Valve Adjustment - EricTheCarGuy
This one was a request from a couple of viewers, I like to keep you all happy so here you go. This video is actually taken from a larger video I call "Accord Smackdown", in it I replace the timing belt, radiator, a major service, and some other stuff that I don't remember. I think there will be a couple more videos from this "smackdown" in the future, there is some good stuff in there that I think you will like and possibly learn from. If you have other topics you would like covered don't hesitate to let me know, I'm happy to give you what you want. Post them as text or video responses to this or any of my videos.
I'm going to get the part number for the tool I used in the video sometime next week and post it here so keep your socks on and check back sometime next week.
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2011-2012 Honda Accord review from Consumer Reports
Once topping Consumer Reports family sedan Ratings, the Honda Accord faces strong competition. The interior is accommodating and fuel economy is improved, but there are some shortcomings. See how the Honda Accord stacks up against the competition: http://bit.ly/qmt1Yx