Audi Q3 starts volume production
- Compact premium SUV from Audi begins to roll off assembly line today
- Board Member for Production Frank Dreves: "Martorell factory has first-class quality and Audi seal of approval."
- Annual production of 100,000 vehicles planned
Martorell/Ingolstadt, June 7, 2011 -- The official start of production for the Audi Q3 has begun. Starting today, the compact SUV with the four rings will be built at the SEAT factory in Martorell, located in Spain's Catalonia region. Approximately 100,000 Q3 units are slated to leave the three-shift assembly line each year. Audi and SEAT together have invested around €330 million in infrastructure and ultra-modern production facilities.
"The Audi Q3 production is an example of how we are making use of synergies within the Group," stresses Frank Dreves, Board Member for Production at AUDI AG. "The Martorell factory is an extremely productive facility with a highly skilled workforce, and one that meets the exacting quality standards of our brand. The Q3 definitely gets the Audi seal of approval."
The decision to build the Audi Q3 in Spain signals the Ingolstadt-based carmaker's intention to continue its dynamic course of growth while also pursuing a strategy of internationalization. In choosing Martorell as the new production site, Audi is also taking on an important social responsibility, for both the region and the workforce. The Company provides approximately 1,500 jobs at the plant, including 700 newly created positions. Special emphasis was placed on training the workforce. All staff have completed a nearly 180-hour program designed specifically for the Q3 to prepare them for the challenges they will be faced with on the production line.
The Company has created the optimum conditions for the latest offspring in its broad product line-up: A new body shop featuring 450 state-of-the-art robots was erected especially for the Q3 on a site measuring 30,000 square meters (322,917 sq. ft). In use for the first time at the body shop is the so-called "roof bell," an innovative development from the Audi Toolmaking Shop in Ingolstadt. A robot grabs the roof and aligns it precisely while a second robot has the roof bell ready for the following roof of the next body.
Thanks to its systematic lightweight design, the basic version of the Audi Q3 weighs less than 1,500 kilograms (3,306.93 lb). Its engine hood and the wrap-around hatchback with integrated tail lights are made of aluminum. A number of ultra-high-strength steels are employed in the rigid, safe passenger cell.
"A big thank you to all the employees who have been involved in the Q3 project over the past years," says SEAT Board Member for Production Wolfram Thomas. "The new model is another example of the trust that the Volkswagen Group and AUDI AG in particular have placed in SEAT. The Q3 represents the excellent preparation and premium-carmaking skills of SEAT employees," Thomas stresses.
A small, sporty SUV, the Audi Q3 will join the other members of the Q family, the Audi Q5 and the Audi Q7. The five-door Q3 with its dynamic, coupe-like styling offers genuine SUV traits in terms of seating position, wheel size and ground clearance, and stands out on account of the extremely sporty driving experience it provides. The Q3 combines the design and dynamics of a compact car with the roominess and versatility of an SUV. The range of driver assistance systems brings a new dimension to the compact SUV category. The Audi Q3 will launch with three four-cylinder powerplants: one TDI unit and two TFSI engines. Developing between 103 kW (140 hp) and 155 kW (211 hp), they are as powerful as they are efficient.
With the Audi Q3, the brand with the four rings is entering into a new segment. Advance sales for Europe will begin in June. Market launch is scheduled to take place in the fourth quarter of this year. Around 100,000 units are expected to make their way to customers in 2012, the first full production year. In Germany, sales of the Q3 will begin at a base price of €29,900. Plans are in place to build the sporty compact in China, specifically for the local market, in a second phase.
The SEAT factory in Martorell was built in 1993. It employs over 10,000 staff. The Audi Q3 is the first model built in Martorell by the Ingolstadt-based company.
Audi Q3 Test Drive OffRoad Experience
Autocentri Balduina presenta il Test Drive della nuova Audi Q3 2.0 TDI 177 Cv S-Tronic Quattro in Off-Road sul circuito ACI Vallelunga.
■BMW 3 Series Production BMW Munich Plant Full HD 1080i
BMW 3 Series Production
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Audi Hungaria Motor Kft / Production - Gyor Hungary
http://www.eurocarnews.com - Audi AG - Engine production in Győr already began in late 1993 with pre-series production. The engine plant was officially opened in October 1994. In opening this plant, Audi not only safeguarded its international competitiveness, it also created a strategic base in Hungary that increasingly gained in importance. Győr now produces almost the entire range of Audi engines.
Engine production started with the four-cylinder five-valve engine with a displacement of 1.8 liters, in both naturally aspirated and turbo versions. V6 engines with a displacement of 2.4, 2.7, 2.8, 3.0 and 3.2 liters have also been built at Győr since 1998. The volume production of 4.2-liter eight-cylinder engines was started at the end of 1997. By this time, diesel engines with pump-injector technology were also produced at the Győr site.
The product range was expanded in 2002 with a new generation of engines featuring FSI gasoline direct injection; the connecting rod production line for four-cylinder diesel engines began operation two years later. In April 2006, Audi Hungaria brought a particularly powerful engine onto the market -- the 5.2-liter ten-cylinder gasoline engine with FSI technology. Another milestone followed that same year: The company presented the Audi Valvelift System -- a future-oriented, highly efficient and at the same time surprisingly simple valve-control technology.
Mercedes Benz Factory
Mercedes-Benz plant Bremen: Bremen plant to produce additional model of the C Class model range as of 2011
• Development as a competence centre: Bremen plant expanding production operations to include Coupé of the C-Class
• New variant to be produced in addition to the C-Class Saloon, the C-Class Estate and the GLK as of 2011
• Flexible production: Coupé to be produced with three existing models on a single line
Peter Schabert, Head of the Bremen plant: "Decision another milestone on our way to becoming the C-Class competence centre and a clear sign of trust in Bremen team's capabilities and standards."
Bremen - The Mercedes-Benz plant in Bremen is gearing up for the production of a fourth model of the high-volume C-Class model range. As of 2011, a Coupé will be added to a flexible production line, which already produces the three existing models. This will be a new addition to Bremen's current production portfolio in the C-Class segment, comprising the Saloon, the Estate and the compact GLK sport utility vehicle (SUV).
"The decision by the Board of Management to produce the Coupé version of the current C-Class here in Bremen as well represents another important milestone on our way to becoming Mercedes' competence centre for the C-Class and is a clear sign of the trust in the Bremen team's capabilities and standards," says Peter Schabert, Head of the Mercedes-Benz plant in Bremen.
The Bremen plant is developed into the worldwide competence centre for the high-volume C-Class model series. Allocating production of the new Coupé to the plant is in keeping with this strategy. As announced in December 2009, the launch of the next generation of the C-Class at the plant as of 2014 will see production of the C-Class Saloon for markets in Europe concentrated at a single location together with the production of the other C-Class model variants.
The Bremen plant is already demonstrating the flexibility of its production operations by producing three models (C-Class Saloon, C-Class Estate and GLK) on a single assembly line. The vehicles are able to pass along the assembly line in any conceivable order precisely as customer orders require, irrespective of model, variant (right- or left-hand drive, all-wheel or rear-wheel drive) and equipment. From 2011 the Bremen plant will be integrating a fourth model into the production process in the guise of the Coupé, demonstrating the plant's flexibility once again.
Production portfolio of the Bremen plant.
In addition to the models of the C-Class model series, vehicles belonging to the E-Class are also produced in Bremen, with the Coupé and Cabrio running in flexible configuration on a single production line. The roadsters of the SL- and SLK-Class are also produced exclusively in Bremen. With a workforce of around 12,600, the Mercedes-Benz plant is the largest private-sector employer in the region.
AUDI BRUSSELS S.A./N.V. - A1 Production
The Brussels plant provides Audi with important production capacities that the company requires to continue its growth course.
The company optimized the entire production process according to the Audi Production System (APS) for the purpose of turning the Brussels plant into one of the top-performing sites in the Volkswagen Group. The extensive improvement of process chains also includes close cooperation between external suppliers/service providers and Production. Short throughput times in production, low stock levels in the warehouses, and a high ratio of value-added are therefore the targets to which the restructuring process is being geared.
The introduction of the Audi Production System, the core components of which are group work and the continuous improvement process, plays a key role in production efficiency and has already been successfully implemented in Ingolstadt, Neckarsulm, and Győr.
Dedicated exclusively to the production of the Audi A1, the Brussels plant has a daily capacity of up to 520 units -- ideal for the dynamic growth of the brand.
2012 Audi Q3
The new Audi Q3 is a premium SUV in a compact form. This genuine Audi sets standards in all aspects of engineering - from its body through drivetrains and chassis to its state-of-the-art assistance systems and multimedia systems. The Audi Q3 is a versatile companion for everyday life - with an urbane character.
The design of the Q3 is classic Audi: its coupe-like styling is one-of-a-kind among SUVs and symbolizes its sporty identity. Distinctive lights add a striking touch and the very flat-set rear window emphasize the sporty nature of the Audi Q3.
Thanks to systematic lightweight design, the basic version of the Audi Q3 weighs less than 1,500 kilograms (3,307 lb). Its engine hood and wraparound tailgate, which houses the taillights, are made of aluminum; the safe and solid passenger compartment features a great many ultra-high-strength steels. Its low drag coefficient of just 0.32 also enhances fuel efficiency considerably.
The interior of Audi's latest model is very roomy; its ergonomics and its workmanship are exemplary. Just as for the exterior, customers have many opportunities to express their very own style in the interior: Audi offers a wide selection of materials and colors. The luggage compartment offers 460 to 1,365 liters (16.24 to 48.2 cu ft) of capacity - ideal for sports and leisure.
Customers can opt to supplement the standard specification with numerous options straight from the luxury class. Examples include adaptive light technology for the xenon plus headlights, which ideally illuminates the road ahead - even around corners. And an enhanced parking assistant alerts the driver to obstacles, even if they are off to the side.