The latest Chevrolet Cruze commercial as it hunts the Honda Civic during Civic hunting season.
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Big Test: Honda Civic 1.8 S vs Chevrolet Cruze 1.8 LT
BBC Top Gear Philippines magazine pits the popular Honda Civic 1.8 S against the newly-launched Chevrolet Cruze 1.8 LT. Read the verdict in the first-ever Travel Issue of Top Gear Philippines (March 2010).
Philippine launch of the Chevrolet Cruze
The Covenant Car Company, Inc. (TCCI), the new exclusive distributor of Chevrolet vehicles in the Philippines, launches the all-new Chevrolet Cruze!
Chevy Cruze: The Most Important Car in GM History
How important is the launch of the Chevrolet Cruze in the U.S. market to General Motors? It's only THE most pivotal mainstream car launch in the company's history, it's THAT important. Peter De Lorenzo from AutoExtremist.com explains why.
2011 Chevy Cruze vs Honda Civic Si
This was for the first round of the import class, he was just asleep at the wheel I guess and couldn't reel me back in. I took the win 1000' @ 13.58
definitely not my best pass of the night, but it was good enough to beat him. :)
Chevrolet Cruze - Interior Design
Video feature about the new compact sedan's interior design. Learn more about the 2011 Chevy Cruze at TheAutoChannel.com.
Motortrend First Drive - 2011 Chevy Volt
Motortrend Magazine takes a test drive and gives you their review on the all-new 2011 Chevy Volt. The anticipation for this vehicle is extremely high and first impressions have been excellent!
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2011 Chevrolet Cruze Test Drive Impressions
I recently visited the East Coast for a GM sponsored introduction to the 2011 Chevrolet Cruze. In addition to driving the turbo 1.4L Cruze, I was also able to drive the Toyota Corolla S and Honda Civic for comparison. As always, I was very rushed and I apologize for the sloppiness that is my video style. Hopefully you are able to get something from this. A written review will be forthcoming. General Motors covered my expenses to attend this media preview.
Chevrolet Cruze TV Ad Commercial #1 9/10
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The all-new 2011 Chevy Cruze will be in stock at Titus-Will Chevrolet Buick GMC Cadillac in the Olympia Auto Mall (Olympia, WA) at the end of September! Schedule your test drive today!
DETROIT -- Television and movie star Tim Allen will be the voice of Chevrolet, beginning with the TV advertising for the all-new 2011 Chevrolet Cruze. The first ads for the Cruze will air next Tuesday, Sept. 7, Chevrolet announced today.
"Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers," said Joel Ewanick, vice president, U.S. marketing, General Motors. "His passion for all things cars makes him the perfect match for the Chevrolet brand."
Allen is best known for his work in television's "Home Improvement" and movies including the "Toy Story" trilogy, as the voice of Buzz Lightyear, and "The Santa Clause" franchise. He is a native of the Detroit area and has a long-standing love affair with automobiles.
Allen has an extensive car collection, including personally designed versions of a 1996 Chevrolet LT5 Impala SS, a 2000 Cadillac DeVille DTSi.
"Everyone knows Tim Allen is a 'car guy' with Michigan roots," said Debbie Crispin, owner, Bill Crispin Chevrolet of Saline, Mich. "What a great voice for Chevrolet."
Allen will debut in the advertising for the all-new Chevrolet Cruze, which will use accolades from the news media and comparisons to competitive cars in the compact segment to introduce the Cruze to the marketplace. These ads will be followed by additional television ads with a large social media component, product integration in relevant shows and events, as well as advertising specific to the features and benefits of the Cruze.
"Tim Allen will be the voice in our Cruze advertising, but the car will be the star," Ewanick said. "Our communication on the Cruze will highlight the car, its features and its competitive advantages."
Advertising will ramp up later this fall, as the Cruze begins arriving in volume at dealerships.
The TV ads were produced by Goodby, Silverstein and Partners and include four :30 second spots.
The Cruze offers the spaciousness and amenities of a midsize car with the fuel economy of a compact. The Cruze also affirms Chevrolet's commitment to building refined, fuel-efficient vehicles using new, small-displacement, four-cylinder engines. The Ecotec 1.4L I-4 turbo with variable valve timing received an Environmental Protection Agency fuel economy rating of 26 miles per gallon in city driving and 36 mpg on the highway for the manual transmission and 22/35 for the automatic. The Cruze Eco model launching later this year is expected to get 40 mpg on the highway.
2010 Chevrolet Cruze 1.8LT Start-Up and Full Vehicle Tour
I got the chance to make this video on the Cruze a few days ago. Thanks to my Suzuki salesperson whose boss owns a Hyundai, Chevrolet and Toyota dealerships in Penang.
This car is on sale in Malaysia for RM98,767.60. It's only available in a single trim level, which is the 1.8LT.