Cruze proves Chevy's serious about small cars (and Europe)
AutomoBear.com - This is the (really rather stunning) new Chevrolet Cruze hatchback. It joins a sedan that has been around in most of the world for about a year. And it'll chase the Hyundai i30, Kia Cee'd, and Škoda Octavia with renewed vengeance...
Chevrolet Cruze TV Ad Commercial #1 9/10
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DETROIT -- Television and movie star Tim Allen will be the voice of Chevrolet, beginning with the TV advertising for the all-new 2011 Chevrolet Cruze. The first ads for the Cruze will air next Tuesday, Sept. 7, Chevrolet announced today.
"Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers," said Joel Ewanick, vice president, U.S. marketing, General Motors. "His passion for all things cars makes him the perfect match for the Chevrolet brand."
Allen is best known for his work in television's "Home Improvement" and movies including the "Toy Story" trilogy, as the voice of Buzz Lightyear, and "The Santa Clause" franchise. He is a native of the Detroit area and has a long-standing love affair with automobiles.
Allen has an extensive car collection, including personally designed versions of a 1996 Chevrolet LT5 Impala SS, a 2000 Cadillac DeVille DTSi.
"Everyone knows Tim Allen is a 'car guy' with Michigan roots," said Debbie Crispin, owner, Bill Crispin Chevrolet of Saline, Mich. "What a great voice for Chevrolet."
Allen will debut in the advertising for the all-new Chevrolet Cruze, which will use accolades from the news media and comparisons to competitive cars in the compact segment to introduce the Cruze to the marketplace. These ads will be followed by additional television ads with a large social media component, product integration in relevant shows and events, as well as advertising specific to the features and benefits of the Cruze.
"Tim Allen will be the voice in our Cruze advertising, but the car will be the star," Ewanick said. "Our communication on the Cruze will highlight the car, its features and its competitive advantages."
Advertising will ramp up later this fall, as the Cruze begins arriving in volume at dealerships.
The TV ads were produced by Goodby, Silverstein and Partners and include four :30 second spots.
The Cruze offers the spaciousness and amenities of a midsize car with the fuel economy of a compact. The Cruze also affirms Chevrolet's commitment to building refined, fuel-efficient vehicles using new, small-displacement, four-cylinder engines. The Ecotec 1.4L I-4 turbo with variable valve timing received an Environmental Protection Agency fuel economy rating of 26 miles per gallon in city driving and 36 mpg on the highway for the manual transmission and 22/35 for the automatic. The Cruze Eco model launching later this year is expected to get 40 mpg on the highway.
Chevy Cruze Commercial
Chevrolet Commercial to promote the new Chevrolet Cruze created by the University of New Hampshire Marketing Workshop Class Fall 2010.
2011 Cruze Commercial Part II
2011 Cruze Commercial Part II
Chevrolet Cruze 2011 video teaser by Gauthier Autogroup.
Project: Chevrolet Cruze Commercial Teaser Canada.
Special Thanks:
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Jim Gauthier Chevrolet
Chevrolet Canada
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Run to You - New Chevy Cruze Commercial
The Chevy Cruze is like a dream come true. Once you see one you will be in love to. Run to Advantage Chevrolet of Bolingbrook to get your hands on a new Cruze today!
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Chevy Cruze Production Started - Autoline Daily 474
The first Chevrolet Cruze rolled off the assembly line at GM's Lordstown, Ohio plant yesterday. Honda completely redesigned the Odyssey and believes it can attract buyers with more dynamic styling. Nissan is double-checking the quality of vehicles built in Thailand before they are sold in Japan. All that and more, plus the Autoextremist, Peter De Lorenzo, shares his thoughts on why the Chevy Cruze is the most pivotal mainstream car launch in GM's history.
