FIAT 500 Abarth -- The Legend of Karl Abarth
The new FIAT 500 keeps alive the Scorpion spirit of Karl Abarth. Born in
Austria in 1908, Abarth injected his fiery winning philosophy into every
car he touched. His customized modifications forever changed automobile
performance after FIAT introduced the 500 in 1959. He turned the youthful,
sporty car into the "small but wicked" champion -- of the race track and
for the people. Today, the FIAT 500 Abarth runs on Karl's legacy and
The legend lives on.
FIAT 500 Abarth - Walkaround
Experience the features of the new FIAT 500 Abarth with FIAT North America
Head of Product Marketing Matt Davis at the 2012 North American
International Auto Show in Detroit, MI.
Italian Invasion - FIAT® 500L (Director's Cut)
Just imagine how different America might have been if the Italians had
invaded instead of the British. When the all-new, bigger FIAT® 500L shows
up, things get a whole lot more fun.
Freedom to move and room to evolve. Introducing our 5-door offering from
FIAT USA. A combination of standout Italian design and exceptional,
everyday functionality make the FIAT 500L an inspiring addition to the FIAT
FIAT 500 Abarth - Heritage and Honor
In this video, Head of Advertising and Communications for FIAT North
America Casey Hurbis gives insight into how the new FIAT 500 Abarth pays
homage to its namesake, Karl Abarth. Casey also chats about social media,
comments on the seductive new FIAT 500 Abarth commercial, and even talks
Scorpion Tales - Karl Abarth
Go faster than yesterday.
He was born under the sign of the scorpion. From day one he had slight,
cunning, and most of all -- speed.
Karl Abarth raced with the pedal to the metal every day, with the goal to
go faster fueling his spirit, and
that spirit lives on...